Stellantis’ New Plan: New Products, New Segments, and a Hint of Nostalgia

Can they make this $70 billion plan work?

Stellantis’ $70 billion “FaSTLAne” plan for 2030 includes some intriguing new products, resurrecting several familiar nameplates from the 1970s and 1980s and expanding into new product segments…

When PSA and FCA merged, many assumed that some of the underperforming brands would be kicked to the curb. But CEO Carlos Tavares surprised just about everyone by not only reviving Lancia (which by then was one aging minicar sold in a handful of countries) but keeping all the other brands. Later in his tenure, he did set a timeline for brands to prove their worth—but was fired before any of those evaluations happened. Now, under new CEO Antonio Filosa, Stellantis has laid out a vision for 2030 which includes adding a number of new entries to the portfolio. There are three new elements in Stellantis’ architectural toolbox:

• STLA One is apparently being developed to source next-generation small, compact, and midsize entries (essentially replacing STLA Small and STLA Medium). It promises best-in-class technologies and 20% lower cost vs current architectures

• E-Car is a European counterpart to Japan’s kei-car, intended to source very small and affordable EVs. Stellantis claims to be “leveraging partnerships” so their may be some involvement from new partner Leapmotor in its development.

• A next-generation large van, focused on Europe but including a replacement for North America’s Ram Promaster.

Here’s what new products dealers and customers have to look forward to by 2030 (as well as a guide to what you won’t see) …

Jeep, long the crown jewels of the Chrysler empire but woefully mismanaged of late, gets a new entry-level model (which appears to be distinct from the next-generation Renegade), built off Tata’s ARGOS platform (which underpins the new Sierra). It will launch in 2028 and be exported to 50 countries—but not North America. It’s gasoline-only (Tata’s 1.5L L4), although the platform is EV-capable, so that could be added sometime later. North America will get a new Wrangler Scrambler, which resurrects a nameplate from the 1980s; this time around, it’s a variant of the Gladiator. The Scrambler is a two-door, four-seater, with a removable rear roof section, rear seats that flip backward to face the rear (like the original Subaru BRAT), an updated front end, and SRT hardware (likely including a Hemi). Speaking of SRT, Jeep also gets an SRT variant of the Grand Wagoneer, which could add a Hemi or a tweaked version of the Hurricane L6. The Grand Cherokee SRT will return as well as a counterpart to the Durango SRT. Finally, the recently launched Jeep Recon will add an internal combustion variant. Absent from the plan is the $25,000 Jeep EV that previous CEO Carlos Tavares promised at his last Investor Day.

Dodge, currently struggling with the new Charger but enjoying unexpected success with the aging Durango, gets two new entries (and, like Jeep, resurrects a nameplate from the 1980s). The new GLH (as in “Goes Like Hell”) is described as what the Hornet should have been, suggesting a compact SUV with SRT street cred; it will use the new STLA One architecture. The big surprise is the Copperhead, a new “hyper muscle” sports car that focuses on performance rather than track capability. Journalists who saw a concept thought it might be Charger-based, but SRT boss Tim Kuniskis says that’s not true—and also ruled out a V8 hybrid powertrain. He said it does use a global Stellantis platform, however—perhaps the Maserati GranTurismo? Finally, as long predicted and hoped, there will be a Hemi-powered Charger SRT, likely with well north of 700 horsepower. There had been talk of a second midsize Dodge SUV slotted below the Durango, but that appears to be off the table.

Chrysler’s new CEO (who also happens to be Dodge’s CEO) told the audience at the New York Auto Show to expect “less soccer, more balls”. It appears the long-rumored sedan based on the Halcyon concept is dead, but the brand is getting three (or, technically, two and half) new SUVs. The Airflow nameplate (from the 1930s, and more recently a Chrysler SUV concept) is due back on a premium compact SUV starting under $40,000, likely sharing hardware with the new Cherokee (and so probably with a hybrid option). The Arrow and Arrow Cross (yes, another familiar nameplate, this one from the 1970s) are sub-$30,000 compact SUVs, reportedly derived from the new Fiat Grizzly and Grizzly Fastback (which were shown in renderings at the event). But, sorry, Chrysler—no SRTs for you.

Ram is expanding heavily in the truck side of the business. The long-discussed midsize Dakota, which will be built in Jeep’s Toledo factory (thus confirming body-on-frame construction), will include an SRT variant. The South American Rampage (which, yes, also resurrected a 1980s nameplate) is now confirmed for the US—and, because of the long-standing “chicken tax” 25% tariff on imported pickups, it will have to be built somewhere in North America. Because it shares its platform with the new Jeep Compass, Belvidere (which will start building the Compass in 2028) is the most likely site. Ramcharger has been confirmed as the name for the brand’s new Tahoe/Expedition fighter and will feature a V8-focused powertrain portfolio to differentiate it from the Hurricane-powered Grand Wagoneer—and, yes, a Ramcharger SRT is planned, too.

Fiat may be almost gone from the US market, but they are looking to rebuild in Europe and South America. The Topolino quadricycle (derived from the Citroen Ami) gets a four-passenger sibling, appropriately named Quattrolino. Fiat also gets one of two E-Cars, badged either Panda or Pandina, a new EV targeting a sub-15,000-euro price tag. Finally, Fiat is getting two new compact SUVs, based on the SUV and Fastback concepts shown in early 2024, and to be badged Grizzly and Grizzly Fastback; both pick up design cues from the Grande Panda.

Peugeot is one of the first brands to benefit from STLA One, starting in 2027; they get a new compact multi-energy SUV, to be sold alongside the 3008, and two new multi-energy compact hatchbacks to be sold alongside the 308 and 408. The badging seems like it might be a challenge, however, as they appear to be running out of numbers. They also get a small hatchback and small SUV, both electric, to be sold alongside the current 208 and 2008; these will pick up cues from the Peugeot Polygon concept, and likely be badged e-208 and e-2008. Finally, as a result of the recently-announced broader partnership with Dongfeng, Peugeot gets a midsize shooting brake inspired by the Concept 6 shown in Beijing earlier this year, which will likely be the new flagship entry for the brand in Europe.

Citroen’s future showroom is a bit of a mystery, as the slide for 2030 showed six vehicles under covers with no nameplates listed. The one certainty, however, is the long-awaited return of the 2CV, which will share its E-Car platform with the Panda/Pandina. Citroen has been rather circumspect of late regarding a 2CV revival, especially with crosstown rival Renault bringing back the 4, 5, and Twingo—but the latest plan confirms its return.

Opel and Vauxhall‘s future is even murkier than Citroen, if only due to the lack of information; Stellantis’ presentation only mentions four new products (including two STLA One based entries) but provides no additional details.

Alfa Romeo—which at one point was supposed to have a portfolio of eight sedans, coupes, and SUVs—gets a boost with three new entries. The next-generation Stelvio and Giulia have already been confirmed as multi-energy, not EV-only, and are due next year; they will be joined by a new compact SUV (slotting alongside the Tonale, likely built on STLA One) and a new hatchback inspired by the Giulietta (confirmed after Investor Day) to target the BMW 1 Series and Mercedes A-Class. Finally, a new “Bottega Fuoriserie” entry suggests a low-volume, high-performance sports car in the vein of the 33 Stradale and inspired by a classic Alfa.

Maserati recently had its planned EV-only strategy upended, with a current portfolio consisting of Grecale, GranTurismo/GranCabrio, and MC Pura—in other words, a somewhat disjointed mess. Stellantis has promised two new “E-Segment” entries, with details to be unveiled in December; it seems like a Levante replacement and either a midsize sedan (Ghibli) or 2+2 coupe (à la Bentley Continental GT) would fit; both are described as multi-energy.

Finally, if you haven’t been keeping count, SRT is significantly expanding their portfolio: Scrambler, Grand Cherokee, Grand Wagoneer, GLH, Copperhead, Durango, Charger, Dakota, Ram 1500, and Ramcharger add up to nine high-performance (and likely higher-margin) entries for the company here in North America.

There are a lot of interesting and unexpected ideas here—but we’ve seen grand plans before (I’m looking at you, Alfa Romeo) that never came to fruition. If Stellantis can pull most of this off, it will provide them with more desirable across a broader range range of product segments, which is good news for both dealers and consumers—and potentially bad news for the competition. We’ll start to see new product next year and can better gauge Stellantis’ ability to execute at that point.